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Transition Reflects Fourth Generation to Oversee Family Business

Atlas Metal today announced that Jessica Meade is being promoted to President and David Meade is retiring as of March 31, 2023. Because Atlas Metal is a multi-generational owned company, the change of leadership has been planned for many years to ensure a smooth transition for its employees and customers.

“It’s rewarding to look back over the years and see how we successfully acquired companies like Precision and weathered recessions and the pandemic. It’s all thanks to our unwavering commitment to rewarding employee loyalty, honoring our customer relationships and hand-crafting our high-quality equipment,” said David, Atlas Metal’s outgoing President & CEO who served in the role for 31 years. “It is the ideal time for me to step aside and for Jessica to further step up and continue to lead our company to success.”

Similar to David, Jessica also served in a variety of roles during her nearly 15-year tenure to learn about Atlas Metal from all facets. Most recently she was Vice President of Sales and Marketing, overseeing a customer service team, nearly 140 sales representatives nationwide and best-in-class branding and advertising initiatives. In Jessica’s new role she will spearhead all major business decisions and continue to oversee sales and marketing efforts.

“My path has definitely helped me appreciate the thriving business our family created,” said Jessica, Atlas Metal’s new President. “I’ve learned to surround myself with people you trust, follow a strict code of ethics and never compromise on who we are or what we believe in. David has shown me how to lead with respect and to treat everyone like family, because they are. I’m proud of what’s he accomplished and thrilled he gets more time to spend with his kids, grandkids and golfing.”

About Atlas Metal

We’re making metal personal. All manufacturers claim their equipment is durable and reliable. We could say the same things too, but we’ve found a hands-on approach to doing business is what makes us different. In the end, we want to give our customers the best serving equipment because they’re working every day to serve the best food. Atlas is proud to serve customers nationally and globally. Our unique hands-on approach applies to our employees, our customers and our products. For more information, visit dev-atlas-metal.pantheonsite.io/

See what Atlas Metal would have featured at the show and submit your info to connect further.

Atlas Metal will exhibit in 2021 virtual ANC! Book an appointment with us today to set up a meeting at the conference.

– NEWS RELEASE FROM MARRINER MARKETING –

Adding to its depth of experience in the equipment industry, Marriner Marketing has entered a long-term partnership with Atlas Metal Industries, Inc. as its new Agency of record. A family-owned manufacturer for more than 70 years, Atlas will be collaborating with Marriner on a brand refresh initiative and annual marketing programs.

“Marriner clearly understands the nuanced needs of foodservice manufacturers and the wide array of people who influence or make equipment decisions,” Atlas Vice President of Sales & Marketing Jessica Meade said. “One of our reps highly recommended Marriner, and after finding out they have developed marketing campaigns we have admired over the years, we felt they were the right Agency partner for us. We know our company has a special story to tell and have no doubt that Marriner will make our brand more relevant and impactful to the people we do business with today and in the future.”

Marriner will use its proprietary brand development and activation processes, Clarity CaptureSM and Clarity in ActionSM. Through Clarity Capture, Marriner will conduct primary and secondary research as well as in-depth target interviews to assess Atlas’ current position in the marketplace and opportunities for growth. These insights will help Atlas better resonate with target audiences and will come to life with a new logo, tagline and brand identity. Atlas and Marriner will then move into Clarity in Action, which will include a brand refresh rollout and an integrated program to support marketing and sales activities.

“We’ve been proud to represent many premium brands in the equipment industry, and we’re honored that our reputation gave us the opportunity to work with Atlas,” Marriner Partner and Vice President of Client Services Susan Gunther said. “Our team has fully embraced Atlas giving us a blank slate and trusting us to reinvigorate their brand and position them for the future. We’ll take a clarity-driven approach and ensure our efforts are consistent and cohesive to fully connect with their targets and to rightfully set Atlas apart from competitors.”

Visit marriner.com/work to get a firsthand look at Marriner’s creative capabilities.

ABOUT ATLAS METAL

Since its founding in 1948, Atlas Metal Industries, Inc. has been developing innovative designs that continue to be the specified standard used by many of the leading foodservice consultants in the industry. The Atlas philosophy is to build quality into both the engineering and the manufacturing process in order to provide a truly superior finished product. Atlas is known for superior craftsmanship, workmanship and innovation in developing front-of-the-house serving solutions that surpass expectations. Find out more at atlasfoodserv.com.

ABOUT MARRINER

As a branding and activation Agency, Marriner Marketing Communications has been a leader in providing integrated solutions for the food, beverage and hospitality industries for 30 years. Clients count on Marriner for effective, clarity-driven communications to address a wide variety of business opportunities and champion the voice of the target. Marriner’s Clients include such notable brands as Butterball, Campbell’s, Knouse Foods, Maryland Office of Tourism, Nestlé Professional, Perdue Farms, Plastics Industry Association and Sugar Association. For more information, visit marriner.com.

Atlas Metal Industries is proud to announce that we are bringing our catalog over to Revit.

Available immediately are our Drop-In families. They are available for download through KCL, Autoqoutes, and here on our website.

Downloading Revit from our website is very simple. Just place your cursor over a product to reveal what design files are available. A Revit logo denotes Revit files for that item.

Scrolling down will reveal our media links. Please choose “Revit – Instant D/L”. Your browser will prompt you to download. Simply unzip and open in your preferred viewer.

If you scroll down a little further after the above download links, you’ll will notice a new rendering view we are rolling out to our pages.

Atlas Metal Industries will be attending The NAFEM Show 2019. Please visit us at booth #3419. We look forward to seeing you!